Covid-19 Marketing 2 Assignments
Weekly Standards
an essay highlighting factors that contributed to the launch of the promotion as well as to its
continued existence. Address how social media tools have been leveraged to support your
selected example.
Standard 18) Investigate how social media contributes to both the promotional side and personal sales
side of marketing efforts in establishing and maintaining customer relationships. Identify
different social mediums used for marketing and discuss challenges (such as limited
exposure, time constraints, hiring knowledgeable employees for this type of marketing, etc.)
associated with each.
Student Objectives:
- Understand what social media marketing really contains
- Learn the history of social media
- Plan for future success in social media
- Create epic social media content
- Measure social media marketing success
an essay highlighting factors that contributed to the launch of the promotion as well as to its
continued existence. Address how social media tools have been leveraged to support your
selected example.
17) Design an institutional promotions plan for the WBL partner or another local business.
Include all elements of the promotional mix. Identify:
a. Goals
b. Target market
c. Message or theme
d. Coordination aspects
e. Action plan/implementation
f. Evaluation instrument
18) Investigate how social media contributes to both the promotional side and personal sales
side of marketing efforts in establishing and maintaining customer relationships. Identify
different social mediums used for marketing and discuss challenges (such as limited
exposure, time constraints, hiring knowledgeable employees for this type of marketing, etc.)
associated with each.
19) Describe how a business’ image is created and/or enhanced through architectural displays;
explain the importance of interior displays to a business’ overall image. Create a rubric for
evaluating the effectiveness of an architectural/interior display. In groups, divide a list of
local businesses to visit. Using the rubric, conduct site surveys to evaluate the displays at a
minimum of three businesses per group, and then share findings with the class in a
presentation.
an essay highlighting factors that contributed to the launch of the promotion as well as to its
continued existence. Address how social media tools have been leveraged to support your
selected example.
17) Design an institutional promotions plan for the WBL partner or another local business.
Include all elements of the promotional mix. Identify:
a. Goals
b. Target market
c. Message or theme
d. Coordination aspects
e. Action plan/implementation
f. Evaluation instrument
18) Investigate how social media contributes to both the promotional side and personal sales
side of marketing efforts in establishing and maintaining customer relationships. Identify
different social mediums used for marketing and discuss challenges (such as limited
exposure, time constraints, hiring knowledgeable employees for this type of marketing, etc.)
associated with each.
19) Describe how a business’ image is created and/or enhanced through architectural displays;
explain the importance of interior displays to a business’ overall image. Create a rubric for
evaluating the effectiveness of an architectural/interior display. In groups, divide a list of
local businesses to visit. Using the rubric, conduct site surveys to evaluate the displays at a
minimum of threebusinesses per group, and then share findings with the class in a
presentation.
7) Create a company orientation manual, including sections on,but not limited to,the following. a. Hiring b. Compensation Page 3 c. Scheduling, including vacation, sick, and paid time off d. Social media compliance policy e. Handling grievances f. Addressing customer feedback g. Performance assessments, including performance improvement and rewards h. Promotions, transfers, and dismissals i. Ethics in the workplace
WEEK 6 - May 11th - May 15th
20) Examine different types of marketing research and define methods for gathering marketing research data; include primary and secondary research methods.
21) Assist in finding a solution to a problem for the WBL partner or another local business using marketing information management.
from the commercial to determine who Sprite’s target audience is and what their
customer profile looks like. Be sure to justify your reasoning for each entry.
Gender (why?):
Age (why?):
Income (why?):
Education (why?):
Occupation (why?):
Lifestyle (why?):
Technology Use (why?):
Where do they live (which part of the country or out of the country – why?):
What type of housing (apartment, condo, owns a home, etc. – why?):
Family Life (why?):
What do they read (why?):
What music do they listen to (why?):
What do they watch on TV (why?):
Hobbies/Interests (why?):
Technology Use (why?):
Where do they shop (why?):
Social Media (why?):
Other (Tell me anything else about this target customer):
SWOT Analysis Activity
Background: You are an entrepreneur who has just invented the next hot product – Good Looking Hair Spray - You’ve decided to set up a kiosk in the middle of the mall to start demonstrating and selling your product line. You have 1,000 cans produced in each of three hair colors - black, brown and grey - and $10,000 worth of working capital. You don’t currently have any investors and your marketing efforts thus far have been placing your items for sale on Amazon.
Directions: You must develop a SWOT analysis for your company that contains AT LEAST 5 entries in each category, with reasoning. You can create a bulleted list for each category, but be sure to thoroughly explain each bullet!
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Strengths |
Weaknesses |
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Opportunities |
Threats |
Introduce A New Product Through A Promotional Campaign
Your goal in this activity is to create a promotional campaign for a new product. Keep in mind, the focus of your promotional campaign is to generate as much brand interaction with potential consumers as possible - - we’ve talked all year long about how important it is to keep the conversation going with your customers in order to generate future sales. Since your product is brand new, you also need to create recognition and visibility for it in the syrup category. Your company currently has a well designed website and Instagram account.
- Clearly identify the target market for your promotional campaign:
- Develop an overall promotional campaign theme:
- Determine your in-store presence (where will your product be located; how will it be displayed; will there be any exclusive offers for consumers/retailers, etc.)
- Describe your social media strategy (which networks will you use; dedicated hashtags; what will your posts feature, etc.)
- Design a contest where potential customers interact with your brand & social media channels as much as possible. (Describe how the contest will be run - - how will people hear about the contest, what do they have to do to enter, what can they win, will it be a qualitative or quantitative contest, how will winners be chosen, are there alternate prizes for those who don’t win, how will you collect information from entrants and how will you use that information, what is the timeframe of the contest, how will you advertise the contest, etc.)
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April 20, 2020 |
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Product Placement in your favorite movie
Grab the popcorn and Twizzlers & watch a (school-appropriate) movie of your choice. As you watch, record all the product placement that you see or hear. Make note of any branded products or clothing that you recognize.
Email a copy of your work.
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Continue to prepare for MKT CLEP by studying Chapter 2 on Modern States. This week will focus on Consumer Driven Marketing Strategy 2.1 |
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April 21, 2020 |
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Reach out to your favorite brand
Send an email, DM, Tweet or Snap to one of your favorite brands. Tell them why you’re a loyal customer & why you admire their company. Don’t forget to ask for something in return - - a personal discount code, coupon, promo item, etc. You would be surprised what you can get for free if you just to a moment and ask a branded company.
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Continue to prepare for MKT CLEP by studying Chapter 2 on Modern States. This week will focus on Consumer Driven Marketing Strategy 2.2 |
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April 22 and 23, 2020 |
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Social Media Day 1 Social Media Influencer (Google These questions) Email your teacher answers to these questions 1. What is a Social Media Influencer? 2. Name and describe 3 popular social media influencers 3. How would someone find a social media influencer? (Describe the process)
You are the social media specialist for Doggie Day Care in Murfreesboro TN.
4. Create a target market for people needing your service. 5. Find an influencer that might be able to help your company. Write an email to the influencer you found and a post for a social media platform to a social media influencer. Use the PowerPoints in the resource section of this assignment.
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Continue to prepare for MKT CLEP by studying Chapter 2 on Modern States. This week will focus on Consumer Driven Marketing Strategy 2.3
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April 24, 2020 |
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Graphic Design Use Canva.com to design three social media posts for cancelled/rescheduled events in your community. Be sure to only use free features. Email or submit the graphics to your teacher when finished
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Continue to prepare for MKT CLEP by studying Chapter 2 on Modern States. This week will focus on Consumer Driven Marketing Strategy 2.4 and 2.5 |
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Days: |
Recommended resource(s): |
Recommended Practice(s): |
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April 27, 2020 |
https://www.youtube.com/watch?v=LRoMC9nNgKE
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Create a slideshow video using the online program Animoto to identify products that are currently in each stage of the product life cycle. Follow the steps in the YouTube video to create your video. Review video today to be able to set up an account if you do not already have one and how to use Animoto.
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Continue to prepare for MKT CLEP by studying Chapter 3 on Modern States. This week will focus on Marketing Strategy Implementation – Marketing Mix 3.1 and 3.2 |
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April 28, 2020 |
https://www.youtube.com/watch?v=LRoMC9nNgKE
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Step 1: Research and identify a product that is currently in each stage of the product life cycle.
You need one product represented for each of the following stages: · Introduction · Growth · Maturity · Decline · Seasonal or Fad product OR
Continue to prepare for MKT CLEP by studying Chapter 3 on Modern States. This week will focus on Marketing Strategy Implementation – Marketing Mix 3.3 and 3.4 |
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April 29 thru May 1 |
https://www.youtube.com/watch?v=LRoMC9nNgKE
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Step 2: Create a free account on animoto.com. Clicking “start from scratch” is the best option for creating your video. Watch a tutorial video on Youtube if needed so you can get more familiar with the Animoto program.
Step 3: Select a photo for each of the products you are using to represent each stage of the product life cycle and save photos to your computer. Then upload those photos into Animoto. You will “add blocks” to create your video storyboard and upload your pictures into each block.
Step 4: In the captions box for each photo, write the stage of the product life cycle the product is in and evidence to justify labeling it with that phase. (There is a character limit on captions—be creative in how you write it!)
Step 5: To finish your video, hit “preview”, then “produce” and then it will give you a link to copy. Turn into your teacher through email or share link on OneDrive.
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Continue to prepare for MKT CLEP by studying Chapter 3 on Modern States. This week will focus on Marketing Strategy Implementation – Marketing Mix 3.5-3.7 |
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Days: |
Recommended resource(s): |
Recommended Practice(s): |
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May 4, 2020 |
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Research company orientation manuals, company handbooks, or employee manuals. Different companies call them different things.
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Continue to prepare for MKT CLEP by studying Chapter 4 on Modern States. |
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May 5, 2020 |
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Using your research from yesterday begin creating your own orientation manual for your own company (must be fictional, cannot be a real operating company). Today work on the Hiring, Compensation, and Scheduling sections. Be sure to include how your company will allot vacation time, sick time or any other paid time off.
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Continue to prepare for MKT CLEP by studying Chapter 4 on Modern States. |
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May 6, 2020 |
Handling Three-types-of-grievances/
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Continue working on your employee handbook orientation manual. Today work on the sections of Social Media Policy and handling grievances.
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Continue to prepare for MKT CLEP by studying Chapter 4 on Modern States. |
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May 7, 2020 |
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Continue working on your manual. Today work on the performance assessments, performance improvement and rewards. In this section also include how often your employees will be evaluated.
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Continue to prepare for MKT CLEP by studying Chapter 4 on Modern States. |
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May 8, 2020 |
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Finish your manual today with the sections of promotions, transfers, and dismissals and Ethic in the workplace.
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Continue to prepare for MKT CLEP by studying Chapter 4 on Modern States. |
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May 11, 2020 |
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Research Neilson Ratings and complete the research project.
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Continue to prepare for MKT CLEP by studying Quizlet CLEP Review
Finish the Modern States curriculum and submit for the FREE CLEP TEST voucher. |
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May 12, 2020 |
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Ever wonder how your favorite restaurant is doing in the real world. Now you will know. Complete the Yelp Review assignment.
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Continue to prepare for MKT CLEP by studying Quizlet CLEP Review
Finish the Modern States curriculum and submit for the FREE CLEP TEST voucher.
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May 13, 2020 |
Marketing Survey Review PowerPoint
How to Create a Survey on Survey Monkey
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You are going to create a 10-15 question multiple choice survey about one of the following topics. 1. The NCAA Men’s Basketball Tournament. Create a survey to find out information about the people that watch the NCAA Tournament and why they watch the tournament.
2. College athletes ability to get compensated in addition to scholarships. Create a survey to determine the support people have for this.
3. Professional athletes promoting fatty and unhealthy foods. Create a survey to determine if people know some foods professional athletes promote and whether or not they agree that this is a contradiction to who they are as an athlete.
4. New school sport. Create a survey for people to choose whether or not there should be additional sports offered at Chatham and which ones should be offered. Your survey should focus on finding out basic information about people first and then focus on your particular topic.
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Continue to prepare for MKT CLEP by studying Quizlet CLEP Review
Finish the Modern States curriculum and submit for the FREE CLEP TEST voucher.
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May 14, 2020 |
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Using social media or email. Survey 20 people and analyze the data. Write a 1- page summary of your results from the research.
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Continue to prepare for MKT CLEP by studying Quizlet CLEP Review
Finish the Modern States curriculum and submit for the FREE CLEP TEST voucher.
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May 15, 2020 |
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Finish the previous days assignment.
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Continue to prepare for MKT CLEP by studying Quizlet CLEP Review
Finish the Modern States curriculum and submit for the FREE CLEP TEST voucher.
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